Angles, Cook Sth. Creative Director | Multidisciplinary Designer based in Ho Chi Minh City. As a 'chef' of the visual world, I blend cultural aesthetics with international trends to craft unique, flavorful visual concepts for brands.I’m on a journey to make my mark in the international “kitchen” of design. Through features in leading industry publications, I take pride in being recognized by the creative community.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
Some of my “dishes” have been showcased on renowned “kitchens” like World Brand Design Society, Packaging of The World, Behance,… opening opportunities to connect with and inspire creative peers around the globe.Let’s begin a fresh “recipe” — built on many years of experience — blending ideas and vision to “cook up” designs that bring novelty, rich flavor, and joy to every moment of the creative process.
Client
REVER Cruise
REVER Cruise
Scope of Work
Branding
Year
2026
Client
Made From Mushroom - Hong Kong
(by Mushroom Innovation Tech Limited)
Made From Mushroom
Scope of Work
Branding
Year
2026
Client
Push Push
Push Push
Scope of Work
Branding
Year
2025
Client
A Novelty
Ấtỵ 2025 New Year
Scope of Work
New Year Packaging
Year
2025
Client
Grand Hotel de la Renaissance
Saigon's Heritage Mooncake
Scope of Work
Mooncake Packaging
Year
2025
Client
Outta
In the City of Love
Scope of Work
Fashion Lookbook
Year
2024
Client
Treat
Treat
Scope of Work
Branding
Year
2024
I believe the world is "seasoned" by brands with rich experiences and their own distinctive character. When a brand or an individual is truly unique and delivers real value, they have the power to influence the way I Think, Act and Live.
Angles, Cook Sth. Services
Creative Direction & Branding
Creative Direction
Brand Naming Logo
Brand Identity
Brand Applications
Brand Guidelines
Packaging
Packaging/ Label
Materials & Specification
Exclusive product
Editorial Design
Book/ Editorial publications
Brochure/ Profile
Annual report
New Year calendar
Digital Experience
Website/ Landing page
2D & 3D Visualizer
Digital applications
Communication Design
Key visual campaign
Illustration
Marketing collaterals
Social Post
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
( 1 )
The brand feels overwhelmed, as if trying to cook a dish with too many complex ingredients — too many elements of brand building that it cannot “prepare” on its own.
( 2 )
Replace exhaustion and stress with a fresh new “batch” of growth, where your brand is “seasoned” with its own unique personality and creativity becomes the essential ingredient of every day.
( 3 )
Skip the bland recipes that make your brand fade into the background and fear blending in. Instead, ‘cook up’ a bold, flavorful brand identity — one that suits international tastes while staying rich and distinctive among countless competitors.
The Recipe for Brand Identity
What We Do?
I don’t just “cook up” a simple logo — I distill and concentrate the essence of your brand into a rich, distinctive visual identity.With meticulous attention to every design “ingredient” — color, typography, imagery, and layout — I place your audience at the heart of the process, just like the final diners of the dish. My approach “seasons” your brand with fresh creativity, crafting a unique visual DNA that authentically reflects your core values and supports long-term growth.This also includes a Brand Guideline — a complete “recipe” that helps you understand and properly use your brand “ingredients,” ensuring consistency across all materials, communication channels, and customer touchpoints.
Includes
- Research consumer experience trends and establish direction for packaging
- Develop concept and key visual for packaging
- Create contextual concept and build 3D packaging model
Who It's For ?
Each field is its own “kitchen.” I collaborate with brands and individuals across the world of commerce and culture — fashion, F&B, hospitality, galleries, and more.
Duration
21-45 days
The Recipe for Packaging Design
What We Do?
I’ll begin by analyzing current consumer experience trends to identify the most suitable “flavor profile” for your product’s packaging. From there, I will “cook up” a creative concept and an impressive key visual — making your brand stand out and stay memorable in the minds of customers.Alongside that, I’ll craft a contextual concept and build a 3D model for the packaging, “plating” it visually so you can see exactly how the product would appear in real life. This packaging design not only elevates visual value but also creates a more “appetizing” experience for users, contributing to increased sales and stronger brand recognition in a competitive market.
Includes
- Research consumer experience trends and establish direction for packaging
- Develop concept and key visual for packaging
- Create contextual concept and build 3D packaging model
Who It's For ?
Each field is its own “kitchen.” I collaborate with brands and individuals across the world of commerce and culture — fashion, F&B, hospitality, galleries, and more.
Duration
21-30 days
The Recipe for Social Branding
What We Do?
I help your brand not only maintain a consistent presence but also “season” every experience to build meaningful and lasting relationships with your audience on social media. Every post, every image, and every detail in the content I craft carries the unique message, style, and spirit of your brand.
Includes
- Develop content strategy and define brand objectives
- Create monthly content
- Produce short videos (Reels/TikTok)
- Create Stories templates for Instagram and Facebook
- Design posters/banners for social media advertising campaigns
- Design advertising posters/banners (Instagram, Facebook)
- Manage content and engagement on social media
- Provide monthly performance reports
Who It's For ?
Each field is its own “kitchen.” I collaborate with brands and individuals across the world of commerce and culture — fashion, F&B, hospitality, galleries, and more.
Duration
30 days
In addition to packages, i also “cook up” individual services like:
Logo Design, Brand Identity Strategy, Office and Store Applications, POSM,… creating a flavorful brand experience.
Cooking with Angles, Cook Sth.
“Cook up” a sustainable creative brand
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Creative Director | Multidisciplinary Designer
H.C.M City, Vietnam.
©2026, All rights reserved.
Value-Seasoned Design
( 1 )
I “cook up” purposeful design solutions, blending modern aesthetics with cultural inspiration, partnering with brands to craft a unique identity and connect deeply with their audience.
“Cook up” a Unique Brand Personality
( 2 )
I “cook up” each project to create a unique brand personality, blending bold creativity, cultural inspiration, and sustainable thinking. I partner with brands to help them stand out, connect deeply with their audience, and leave a meaningful impact.
Transparency in the Recipe
( 3 )
I always prioritize clear and respectful communication in every project. With patience and complete transparency, I build trust and create a sense of comfort and reliability, like carefully preparing a perfect dish. Every design I create stems from dedication and sincerity.
Detail in Every Bite
( 4)
I always strive for perfection in every project, carefully tending to every detail like a chef with premium ingredients. With the mindset of a true artisan, I create distinctive experiences where organization and efficiency seamlessly blend throughout the entire creative process.
( Global Connection )
I’m on a journey to make my mark in the international “kitchen” of design. Through features in leading industry publications, I take pride in being recognized by the creative community.Some of my “dishes” have been showcased on renowned “kitchens” like World Brand Design Society, Packaging of The World, Behance,… opening opportunities to connect with and inspire creative peers around the globe.
Design Kitchen FAQ
How long does the process take ?
Typically, my projects are completed within a range of 2 to 6 weeks, depending on the scope of work. These timeframes are dependent on client feedback turnaround.
What happens if an additional round of refinements is needed ?
For most of my clients, three rounds of refinements are adequate to finalize the product. These rounds of refinements include delivery accompanied by your feedback.Please note that any communication via phone and email throughout the project does not count as refinements. If you need an additional round of refinements, I can adjust the invoice accordingly.
What if only this logo ?
Currently, I do offer a la carte logo design services, but I believe that a logo is just one element of a brand.
To fully convey your brand's essence to your target audience, I strongly recommend building your visual identity comprehensively from the ground up.
Do you offer packaging design services ?
Yes, I specialize in providing packaging design services for products in the F&B industry. I believe that packaging is not just a part of the product, but also a crucial element of brand identity, helping to attract customers and create differentiation in the market.Throughout the design process, I will work closely with you to ensure that the packaging accurately reflects your brand's values and identity.
How can i contact the studio ?
I would love to hear about your exciting and unique project! Simply fill out the inquiry form on my contact page to help me get to know you better. I’ll follow-up within two business days to schedule a call. If you have a simple inquiry or just want to chat, feel free to reach out via email or direct message.
Do you offer payment plans ?
For most of my clients, three rounds of refinements are adequate to finalize the product. These rounds of refinements include delivery accompanied by your feedback.Please note that any communication via phone and email throughout the project does not count as refinements. If you need an additional round of refinements, I can adjust the invoice accordingly.
Do you offer internships ?
I truly appreciate your interest in my internship opportunities! At this time, I do not have any internship positions available. However, I encourage you to check back periodically for any updates on future openings. In the meantime, feel free to send me your portfolio for my records.
Do you offer services beyond branding ?
Absolutely! I offer additional services such as social branding, website design, and artistic concept photography - storytelling.During my initial consultation, I'll also discuss your brand collateral requirements and tailor my services accordingly.If you require more extensive customization, I can explore exceptional custom design options.
Cooking with Angles, Cook Sth.
“Cook up” a sustainable creative brand
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Whether it’s a new project or a potential collaborator, I'm always ready to open the doors of my creative “kitchen” to welcome you.Let’s begin a fresh “recipe” — built on many years of experience — blending ideas and vision to “cook up” designs that bring novelty, rich flavor, and joy to every moment of the creative process.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
Contact with Angles, Cook Sth.
Adresss
Go Vap, Ho Chi Minh City, Vietnam.
Let's Get Cooking
General Enquiries
Join the Kitchen
Phone
+84 388 707 783
Steal My Secret Recipe for a Cohesive Brand
Steal My Secret Recipe for a Cohesive Brand
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
I "blend" and “season” with brands to create design experiences that are full of flavor.
Client
REVER Cruise
REVER Cruise
Scope of Work
Branding
Year
2026
Client
Made From Mushroom (by Mushroom Innovation Tech Limited)
Made From Mushroom
Scope of Work
Branding
Year
2026
Client
Push Push
Push Push
Scope of Work
Branding
Year
2026
Client
Grynn Do
Grynn Do
Scope of Work
Branding
Year
2026
Client
A Novelty
Ấtỵ 2025 New Year
Scope of Work
New Year Packaging
Year
2025
Client
Grand Hotel de la Renaissance
Saigon's Heritage Mooncake
Scope of Work
Mooncake Packaging
Year
2025
Client
Outta
In The City Of Love
Scope of Work
Photography Lookbook
Year
2025
Client
PROPERTY
REVER Cruise
Scope of Work
Branding
Year
2025
Client
Treat
Treat
Scope of Work
Branding
Year
2025
Client
Vienese
Vienese
Scope of Work
Branding
Year
2025
Client
Chez Pierre
Chez Pierre
Scope of Work
Branding
Year
2024
Client
Droptt
Droptt
Scope of Work
Branding
Year
2024
Client
Pink Paradise
Pink Paradise
Scope of Work
Branding
Year
2024
Client
A Novelty
A Novelty
Scope of Work
Branding
Year
2024
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Gallery
The dishes I cook for myself.
The World beyond The World
The World beyond The World
The World beyond The World
The World beyond The World
The World beyond The World
The World beyond The World
The World beyond The World
The World beyond The World
The World beyond The World
The World beyond The World
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
3D Visualization
Cooked with UE5, Blender, Mixer, DAZ Studio.
A Novelty Creative | Laboratory
A Novelty Creative | Creativity Lands in The City
A Novelty Creative | The First
Personal Short Cinematic | Stormtrooper
TREAT | Eatery & Bar
End of The Shift
" The Feast of Fairies and Demons. "
" Richest in the neighborhood is the funeral home, if a child is born, it is God's will. "
3D Mockup
Made with Blender, Mixer.
Project: Grand Hotel de la Renaissance
Project: Grand Hotel de la Renaissance
Project: Grand Hotel de la Renaissance
Project: Grand Hotel de la Renaissance
Project: Grand Hotel de la Renaissance
Project: Grand Hotel de la Renaissance
Project: Grand Hotel de la Renaissance
Project: Grand Hotel de la Renaissance
Project: Aty 2025
Project: Aty 2025
Project: Aty 2025
Project: Aty 2025
Project: Aty 2025
Project: Aty 2025
Project: Aty 2025
Project: Aty 2025
Project: PROPERTY
Project: PROPERTY
Project: PROPERTY
Project: PROPERTY
Project: PROPERTY
Project: PROPERTY
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Photography & Retouching
Crafted in Photoshop with the Beauty Retouch Panel.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Grand Hotel de la Renaissance
Mooncake Packaging
Client
Grand Hotel de la Renaissance
Scope Of Work
Packaging Design
Year
2025
The "Lotus Breeze Mooncake" box from Grand Hotel de la Renaissance captures Saigon’s heritage and Indochine charm. Inspired by the golden era of Indochine, it blends classic French aesthetics with Vietnamese symbols.Featuring a lotus centerpiece that symbolizes purity, the packaging represents a fusion of tradition, artistry, and eco-friendly values, enriching each guest's experience of Saigon’s unique legacy.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Made From Mushroom
Food & Beverages Brand
Client
Made From Mushroom (by Mushroom Innovation Tech Limited)
Scope Of Work
Branding
Year
2026
Unlocking the extraordinary power of nature, Made From Mushroom (under Mushroom Innovation Tech Limited) is revolutionizing functional food and beverages.Aligning with this vision, Angles Cook Sth. developed a comprehensive Brand Guideline, breathing life into the visual identity and ensuring maximum consistency based on the brand's existing logo.
Korean Language
Coupang E-Com
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Push Push
Fashion Brand
Client
Push Push
Scope Of Work
Branding
Year
2026
Push Push is a local fashion brand in HCMC, Vietnam. We fully embrace the beauty of all body shapes through high-quality fabrics, portraying simultaneously your experience of confident seduction and comfortable movements.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Ấtỵ 2025
New Year Gift Box
Client
A Novelty
Scope Of Work
Packaging Design
Year
2025
The “ẤT TỴ 2025” Gift Box is inspired by traditional Tet imagery—from warm family moments around the bánh chưng pot and preparations for the holiday, to peaceful visits to pagodas for New Year blessings.The vibrant spring markets, blooming apricot and peach blossoms, and energetic lion dances further highlight the festive spirit and celebrate the cultural values of Vietnamese Tet.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Grynn Do
Fashion Brand
Client
Grynn Do
Scope Of Work
Brand Identity
Year
2026
Grynn Do is a fashion brand established in Australia by a Vietnamese founder. The project focuses on exploring community and connectivity—core values inherent in the Vietnamese identity.Visually, I have crafted an inspiring blend of human interaction and the iconic five-pointed gold star, creating a design language that is both heritage-rich and contemporary.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
In the City of Love
Lookbook Fashion
Client
Outta
Scope Of Work
Fashion Lookbook
Year
2025
“In the City of Love” | SS25 Lookbook is inspired by the refined rhythm of office life in Paris — where the fast-paced everyday hustle harmonizes effortlessly with the city’s signature romantic charm.The collection captures the image of Parisian women strolling through morning-lit streets, dressed in elegant, modern workwear that embodies the essence of French “effortless chic”: understated, yet always striking.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
PROPERTY
Cafe & Artspace
Client
PROPERTY
Scope Of Work
Branding
Year
2025
PROPERTY CAFE & ARTSPACE is a creative space that merges art, people, and ideas within a modern and inspiring environment.Positioned as a "Creative Laboratory," PROPERTY adopts the "Particle-DNA" symbol to represent collaboration and transformation. Here, each customer is seen as a unique "particle," contributing to a shared creative ecosystem where art and technology converge.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Treat
Eatery & Bar
Client
Treat
Scope Of Work
Branding
Year
2024
The project involves designing a brand identity for Treat (Eatery & Bar) inspired by bamboo, a traditional symbol of Vietnam.Our goal is to create a luxurious and modern space that offers diners a unique culinary experience, combining Vietnamese and Asian cuisine. With the slogan "Treat Yourself," Treat aims to be the ideal destination for those who want to indulge themselves after a stressful day at work.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Vienese
Chinese Restaurant
Client
Vienese
Scope Of Work
Branding
Year
2025
Vienese is not simply a Chinese restaurant; it’s a space where warmth, family connection, and culinary enjoyment come together. The brand identity of Vienese was designed to capture the essence of shared moments, wrapped in a cozy, inviting atmosphere.Vienese represents an experience where dining goes beyond food to create memories with loved ones, celebrating both heritage and the joy of being together.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Chez Pierre
France Restaurant
Client
Chez Pierre
Scope Of Work
Branding
Year
2024
Chez Pierre is a French restaurant that captures the essence of Parisian flavor in an elegant and warm atmosphere. The brand identity highlights the diversity of French cuisine, showcasing unique regional flavors while offering an elevated dining experience.With the slogan "Parisian Taste, Perfected," Chez Pierre embodies the charm of French culture, delivering an authentic culinary journey for those who appreciate sophistication in French cuisine.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Droptt
Coffee House
Client
Droptt
Scope Of Work
Branding
Year
2024
Droptt is not just a place to enjoy coffee, but also a destination for a luxurious and sophisticated experience.At Droptt, we believe that enjoying a cup of coffee is not just about flavor, but also about embarking on a journey of cultural exploration and lifestyle discovery.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
Pink Paradise
Coffee House
Client
Pink Paradise
Scope Of Work
Branding
Year
2024
Pink Paradise is the destination for fans of Pink Sweat$'s music. With a lively and pulsating café atmosphere, you can relax and enjoy the energetic melodies and emotions from the hits of this artist.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio
Project Name
A Novelty
Creative Studio
Client
A Novelty
Scope Of Work
Branding
Year
2024
A Novelty specializes in brand identity development and the production of 3D Cinematic videos for brands with international visual quality standards. A Novelty's brand identity is inspired by the Dadaism style, characterized by breaking the boundaries of art, reflecting the brand's vision.At the same time, A Novelty combines it with Futurism to demonstrate a brand-building strategy with a future-oriented vision. A Novelty constantly applies new technologies such as 3D Rendering and Generative AI to brand identity, seamlessly merging contemporary art with new art forms to create a unique and innovative identity for brands.
I collaborate with brands and individuals with bold, distinctive flavors, "cooking" their core values into design experiences that make life richer and more exciting.
Grab a seat & Craft your global journey.
Angles, Cook Sth. © 2026
©2026, H.C.M, Vietnam.
Angles, Cook Sth.
Website by
House of Ta Studio